hello! I’m Cindy Tam.

I’m a Bay Area-based design leader, lifelong problem solver, and unapologetic foodie. I live in California with my husband, our endlessly curious 9-year-old daughter, and a kitchen that sees more action than most startups.

For the past 20 years, I’ve designed across a colorful range of industries—advertising, motorcycles, action cameras, digital banking, and healthcare. If it’s messy, tangled, and mission-critical, I’m probably the one raising my hand. I believe great design is like a great meal: thoughtfully layered, built on empathy, and best when shared.

I lead with curiosity, clarity, and a strong distaste for unnecessary complexity. I’m obsessed with the tiny moments that make an experience feel effortless—and the behind-the-scenes systems that make it sustainable.

Outside of work, I’m usually cooking, eating, or planning my next trip (where I’ll be…cooking and eating). Travel feeds my soul—and my spice rack. I collect flavors the way some people collect sneakers.

Design isn’t just my job. It’s how I understand people, solve problems, and occasionally reorganize the fridge.

I’m always up for connecting with other designers and leaders to swap ideas, share stories, and talk shop—drop me a line.