Optum, helping create a healthier world
When healthcare gets complex, the website shouldn’t. We reimagined Optum.com to do more than inform—it now drives real business outcomes. With a unified platform, simplified navigation, and personalized content across B2B and B2C, the experience helps users find what they need faster and creates measurable value across the enterprise.
From re-platforming legacy sites to launching business.optum.com, the work was about more than upgrades—it was about turning digital traffic into trust, leads, and revenue.
by the numbers
$580M in revenue-impacting activity
5,837 B2B lead forms submitted (📈 +101% YoY)
+10 points task completion improvement
+67% improvement in sign-in success rate with new unified flow
+17% increase in form conversions via A/B testing
6.5M total site visits, with 54% engagement rate
