Optum Rx
Making Medications Easier to Manage.
Managing medications shouldn’t be a source of stress—but for many, it is. Missed refills, long lines, unclear instructions, and confusing systems create friction at every turn.
At Optum Rx, we reimagined the digital experience to solve these pain points head-on. The result? A simpler, smarter way to manage prescriptions. From mobile to web, the experience empowers people to refill meds in a few taps, track deliveries in real time, and get support 24/7. Behind the scenes, we built in over 10 automated safety checks—including pharmacist sign-off—so users can trust every delivery, every time.
Optum Rx Home Delivery
Simplifying Medication Access at Scale
Pharmacy shouldn’t be a pain point—but for many, it is. Long lines, missed refills, and confusing processes lead to frustration when people need support the most.
We redesigned the Optum Home Delivery experience to solve for convenience, safety, and trust. Users can now refill meds in a few taps, track real-time delivery, and rely on 10+ quality checks—including pharmacist oversight—for every order.
The impact speaks for itself:
Digital NPS rose by 9 points over target in Q1 2025
Digital self-service now accounts for 27% of shipped prescriptions (up from 18%)
Mobile app satisfaction hit 87%, with notable adoption gains YoY
